Elle Hamilton - Art Director

Elle Hamilton

Art Director
I'm a multidisciplinary designer who works across both creative & product teams. I solve meaningful problems through research, creativity & empathy, bringing emotion-driven, impactful work to life.

Experience

Senior Designer - Brand & Product
AOL/Yahoo
September 2025 – Present
  • Develop design systems and UI design for product and marketing teams, building comprehensive component libraries, design tokens, and scalable interface patterns in Figma using auto layout, variants, and variables
  • Design and prototype product features across web and mobile platforms, creating user flows, wireframes, and high-fidelity mockups while collaborating with product managers and engineering teams
  • Create micro-animations and interactive prototypes that drive user engagement and optimize digital experiences across multiple touchpoints
  • Establish design system governance ensuring visual consistency and usability while maintaining flexibility for product innovation
  • Apply user-centered design principles to create intuitive, accessible interfaces that balance aesthetic excellence with functional requirements
Art Director
Live Nation
February 2025 – August 2025
  • Design brand and marketing materials across digital and print channels including social campaigns, executive presentations, web experiences, and event materials
  • Design and prototype community impact website and landing pages with focus on responsive design, user experience, and conversion optimization
  • Create strategic presentation decks for C-suite stakeholders, translating complex business initiatives into clear visual narratives
  • Deliver high-volume design work using Figma and Adobe Creative Suite while managing multiple projects and tight deadlines
  • Partner with cross-functional stakeholders to execute cohesive brand experiences across platforms
Visual Designer - Brand & Product
Crackle/Redbox
2022 – 2024
  • Design product experiences for streaming apps across TV, mobile, and web platforms, creating information architecture, user flows, wireframes, interactive prototypes, and production-ready UI designs in Figma
  • Develop comprehensive design system including component libraries, UI patterns, design tokens, and interaction guidelines that scaled across product and marketing touchpoints
  • Design gamification systems and user engagement features for free TV streaming, collaborating with product and engineering teams from concept through implementation and iterative testing
  • Partner with product managers to define feature requirements, conduct design reviews, and iterate based on user feedback and analytics
  • Create cohesive brand package (motion design, logos, brand guidelines) while ensuring seamless integration between brand expression and product functionality
  • Advocate for UX principles and user-centered design across cross-functional teams, maintaining consistency across all digital experiences
Art Director / Associate Creative Director
Oprah Winfrey Network
2018 – 2022
  • Designed digital content for Oprah.com, OWN social platforms, and O Magazine, ensuring brand consistency and optimal user experience across all touchpoints
  • Led creative direction for TV series campaigns from concept to execution, including key art development, photoshoot direction, and multi-platform rollout
  • Collaborated with product, marketing, and editorial teams to create engaging visual experiences during OWN's transition to Discovery Plus
  • Directed brand experiences across owned and earned media while maintaining cohesive visual identity and design standards
Interactive Designer
Canyon Design Group
2017 – 2018
  • Developed digital campaigns and interactive experiences for entertainment clients, creating visual design concepts from storyboarding through final delivery
  • Led production design for campaigns with HBO, Netflix, and CBS, delivering multi-platform creative assets
  • Collaborated with internal teams on rapid prototyping and iterative design for digital-first campaigns
Art Director
Think Jam
2013 – 2016
  • Led art direction and visual design for theatrical campaigns including web design, trailer websites, and interactive digital experiences
  • Created storyboards, design concepts, and visual assets for Fox, Warner Bros., Sony, and MGM film releases
  • Collaborated with cross-functional teams to develop engaging visual systems supporting major entertainment properties

Education

Bachelor of Science in Graphic Design
The Art Institute of California-San Diego · 2003 - 2006
Multimedia | Certificate of Performance
San Diego Mesa College · 2012
User Experience Design Circuit
General Assembly · 2017

Skill Set

Figma (Auto Layout, Components/Variants, Variables, Prototyping, DevMode) Adobe Creative Suite Photoshop Illustrator InDesign After Effects UI/UX Design Visual Design Product Design Design Systems Component Libraries Information Architecture User Flows Wireframing Interactive Prototyping Responsive Design Typography Art Direction Branding Motion Design User-Centered Design Cross-functional Collaboration Stakeholder Presentations Design Strategy